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What is SEO – The Abridged Version – Short and Sweet

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SEO. It’s doing your head in right?

In the shortest post I can manage, I’m going to explain to you WHAT it is and HOW you can start your SEO journey on your own…without spending a cent on SEO tools.

What is it? Why is it important to my business?

Blue arrow points to the page "Title". Pink arrow points to the "Description"

Blue arrow points to the page “Title”. Pink arrow points to the “Description”

SEO stands for Search Engine Optimisation. It’s important because it helps your domain (your website) get listed when people are searching for your type of service or product. If you sell ‘pink and purple high heels’ and I want to buy some I’ll put that into a search in Google. Google then calculates what pages are most relevant to my query. Depending on competition and your site’s SEO, your website has a chance of appearing. If you have a relevant  page title (the bit at the top of the search listing) and a relevant description (the snippet of text underneath the listing also known as meta description) I’ll probably click to see more. Once I’m on your website, you’ve now an opportunity to convert me to a real customer.

Research shows that organic listings, particularly the top 4 organic listings are clicked on the most. So getting your site ranking as high as possible in Search Engine results is obviously important to gaining more customers for your business.

So what do I have to do? Four (4) Main Things..

  1. Make sure your domain (website) can be discovered by search engines
  2. Make sure your content is accessible
  3. Make sure your content is text-based
  4. Make sure your content is relevant and easy to read

How can I do these four main SEO things when I have no idea where to start and no money?

It’s daunting I know. But if you do these four things you’ll stay on track. Let’s go through each one and list the FREE tools you can use to get you where you want to be- on page #1 in Google for your desired keywords.

 

Without going into other areas such as link-building, social media and other SEM practices this is as short and sweet as I can make it!

Out for now.

Catie

Further Reading

The Magic Of SEO

The post What is SEO – The Abridged Version – Short and Sweet appeared first on Loud Cow!.


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